Sunday, January 31, 2010

BMW - What Went Wrong?

In this picture 55 years separates my R50 from the rest of these modern beemers. As much as I love the dependability, capability and advanced technology that they have come to represent, they have lost the plot in the aesthetic department. When a German machine looks identical to it's Japanese competition (I'll concede I'm speaking in broad terms here but the point is still valid) someone in the design studio needs to pull the chute. I'm only being this critical because I love the purity and genius of my ancient boxer (I'm not talking about designing something retro here) and I wish I could describe the modern BMW in the same way. Maybe "Teutonic" should still be a part of the company's visual vocabulary.

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